In this age where people want to stand out, the want to be unique is also applicable with business letters. In the case of business letters, it is the letterheads that make the letter different from others. For example, if there is a pile of letters waiting to be read, the letterhead distinguishes a certain business letter from all the other letters. Such is the importance of putting an official letterhead with every business letter that the company sends out.

Because of the letterhead, the letter’s recipient is familiarized with the company’s name and logo, thus creating a recall when the company sends another business letter in the future. The letterhead puts a stamp on the company’s letters and other similar materials that the company gives out. The letterhead also helps the letter sender to establish the company’s identity; the letterhead would more or less give the recipient an idea of what the company is about.

Another reason why using a letterhead is important is that a letterhead would lend more authority to the letter. Of course, the content is the most important part of the letter. But for the recipient to be compelled to continue reading the letter, the letterhead plays a part. The letterhead would give the recipient the idea that the sender means business. Because the letter looks more official, it also makes the sender look credible. It may be a small detail, but the letterhead would do wonders with how the recipient perceives the sender.

Although people have always said not to judge a book by its cover, such is not always the case when it comes to business letters. With business letters, it is ultimately important to make the letter official looking; otherwise, the recipient might not take the letter seriously. Not everyone might admit it, but the way a business letter looks would determine if the letter is worth a look at all. If the business letter is written in plain paper without a letterhead, the letter could easily be overlooked. The recipient could mistake the business letter for an ordinary note, and may not see reading the letter as an urgent task.

Another detail that makes the use of the letterhead essential is that it makes the letter recipient get the impression that the sender is respectful, because it has put enough effort in preparing a letter. The recipient feels that he or she is important and worth all the trouble. This puts the sender in a good light, and we all know that first impressions are all too important in sealing important deals.

The logo and company name are the essentials to be found in a letterhead. The company address is also included. Although a letterhead should establish the company’s identity, it should also be easy to modify to serve different purposes. Most companies give their letterhead a little tweak whenever there is a need to do so, depending on the recipient and the intent of the letter. A letterhead for a letter to be sent to a multinational company may look different from a letterhead for a local volunteer group.